Yes, you can find body butter in almost any drugstore or bath and body shop.  So what makes MOOi's so unique?  Is it the fact that it has a rich, buttery texture that does not leave the skin feeling heavy and greasey?  Or is is that the scent is not so over-bearing that you wish you didn't decide to slather it on head to toe; a nice subtle aroma.  Or perhaps it could be that it is so natural it may actually pass for some sort of flavorful dessert rather than a silky skin conditioner.  Whatever it is, it's butter than others.