Although it may just seem like you're adding an unnecessary step to your skincare regime with serum application, that is actually the farthest from the truth.  Serums are just as important as all of the other steps, and in fact offer the most effective remedy for fixing a skin concern.  Why is that?   Serums are a more concentrated form of the active ingredients, which act like vehicles driving down to the bottom layer of your skin creating new and fixing damaged skin cells.  If you want to get serious with your skin - serums are a must!